Behavior
Why Convenience Is the Perfect Place to Hide a Recurring Bill
Convenience and recurring revenue share the same design principle: removing friction.
THE WHOLE IDEA.
Sixty seconds. The mechanism, the consequence, and a test you can run today — with the sources to back it up.
Source-backed
Each episode is built from a verified source ledger before a single word is recorded. If a study, book, or report backs a claim, it's listed on the episode page — and if it isn't defensible, it doesn't ship.
Browse the source libraryNewsletter
The week's episodes with their takeaways and sources — readable in under two minutes. No filler, same promise as the videos.