1,000 True Fans
“A direct, repeatable relationship with an audience tends to outlast any single piece of content.”
Source library
Check the receipts
Every episode is built from a verified source ledger before recording. This library lists the studies, books, and reports behind the claims.
A Meta-Analytic Review of Moral Licensing
“Feeling one has already acted rightly can reduce subsequent moral action.”
A New Measure of Consideration Set Size: The Average Number of Salient Brands
“Buyers tend to consider a small set of familiar options, so a better option is often never compared.”
A Representative Study on Human Detection of Artificially Generated Media Across Countries
“Humans perform close to chance level at distinguishing AI generated media from human created media across image, text, and audio”
Aggregation Theory
“As reach gets cheaper, the durable advantage shifts toward owning the customer relationship and default placement.”
Bringing Dark Patterns to Light
“Difficult cancellation is a documented, recognized pattern.”
C2PA Content Credentials
“Major industry players are building cryptographically signed provenance standards as a response to unreliable surface trust cues”
China's Exploitation of Scam Centers in Southeast Asia
“Corroborates the scale and structure of scam-compound operations from a separate official body”
Deep Fakes: A Looming Challenge for Privacy, Democracy, and National Security
“Convincing synthetic media erodes trust in real content too, not just spreads fake content, via the liar's dividend mechanism”
Do Defaults Save Lives?
“Default settings strongly shape whether people continue or opt out.”
Do teachers spot AI? Evaluating the detectability of AI-generated texts among student essays
“Confidence in judging AI generated text does not track actual accuracy, even among experienced evaluators”
Does Venting Anger Feed or Extinguish the Flame? Catharsis, Rumination, Distraction, Anger, and Aggressive Responding
“Venting anger does not reliably reduce it and can increase anger and aggression.”
Federal Trade Commission Announces Final Click-to-Cancel Rule
“The entry and exit friction asymmetry is real enough to prompt rulemaking.”
FinCEN Issues Alert on Prevalent Virtual Currency Investment Scam Commonly Known as Pig Butchering
“Defines pig butchering as relationship-building followed by fraudulent crypto investment, and links operations to labor trafficking”
Generative AI and News Report 2025
“Audiences already report trusting human produced news more than AI produced news”
How Brands Grow: What Marketers Don't Know
“Brands tend to grow through mental and physical availability, often more than through differentiation.”
Identity-Based Habits: How to Actually Stick to Your Goals This Year
“Atomic Habits frames each repeated action as a vote for a desired identity”
Identity-Based Motivation
“Identity-congruent action feels more natural; salient identity is context-sensitive, not fixed”
Moral Outrage in the Digital Age
“Low-cost online expression of outrage can change what the expression accomplishes.”
Motivated Closing of the Mind: Seizing and Freezing
“Certainty and urgency to closure tend to end further inquiry.”
Online Scam Operations and Trafficking into Forced Criminality in Southeast Asia: Recommendations for a Human Rights Response
“A substantial share of scam-account operators are reported to be trafficking victims forced to run these schemes”
Operation Level Up
“Federal law enforcement treats pig butchering as a large-scale, organized threat”
Paying Not to Go to the Gym
“Recurring payment can persist past the point of value; inertia sustains it.”
Self-Perception Theory
“People partly infer their own attitudes and self-concept by observing their own behavior”
Status Quo Bias in Decision Making
“People tend to stay with the current arrangement when inaction is an option.”
Tainted Love: a Systematic Literature Review of Online Romance Scam Research
“Grooming-based persuasion is a consistently observed pattern across many independent studies”
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action
“A token expressive act can substitute for later, more meaningful action.”
The relationship between role and social identities and physical activity participation: a systematic review and meta-analysis
“Identity and physical activity participation are linked across multiple studies”
The Scammers Persuasive Techniques Model: Development of a Stage Model to Explain the Online Dating Romance Scam
“Grooming follows a deliberate staged persuasion sequence rather than incidental conversation”
Women's exercise identity increases after a 16-week exercise RCT and is linked to behavior maintenance at follow-up
“Exercise identity gains during an RCT predicted behavior maintenance at follow-up”
Zero to One: Notes on Startups, or How to Build the Future
“Superior distribution can build a business even without product differentiation; poor distribution is a common cause of failure.”