1:09 Strategy
The Real Moat Is Distribution
The strongest business advantage is often not the product itself, but the repeatable path that gets the product in front of the right people.
Source
A New Measure of Consideration Set Size: The Average Number of Salient Brands
Claim this source supports
“Buyers tend to consider a small set of familiar options, so a better option is often never compared.”
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Cited in
1:09