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The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

peer-reviewed experimental study Kristofferson, K., White, K., & Peloza, J. (2014). Journal of Consumer Research, 40(6), 1149-1166.

Claim this source supports

“A token expressive act can substitute for later, more meaningful action.”

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