1:08 Behavior
Why Identity Beats Motivation
Motivation fades because it depends on feeling; identity sticks because each repeated action serves as evidence confirming who you believe you're becoming.
Source
Women's exercise identity increases after a 16-week exercise RCT and is linked to behavior maintenance at follow-up
Claim this source supports
“Exercise identity gains during an RCT predicted behavior maintenance at follow-up”
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Cited in
1:08